10to8 was created to make appointments happen. We set out to create an online appointment booking...
10to8 is now Sign In Scheduling! If you have been powering appointments with our software tool, don’t worry, the product isn’t changing — just the packaging. You can read more about this at the end of the article. But first let me take you on a journey to see where we came from and where we’re heading.
Once upon a time, a group of aspiring entrepreneurs sat around a table, brainstorming the perfect name for their ambitious project: revolutionizing appointment scheduling from 10 minutes of administrative hell to 8 seconds of automation. Then an epiphany struck, and the brand 10to8 was born. But as stories sometimes go, this was one that was not always easily understood by those not in the room...
While the 10to8 brand succinctly encapsulated our vision,it often led to lengthy explanations upon introduction - oh, the irony! Our customers could hear '10 to 8' and write 'Ten to eight' or any one of the myriad of other variations like ‘Ten 2 8’. Some joked that those were our office hours, opening times, the only times the product allowed you to book appointments, or that as “Matthew from 10to8'' what I was called outside of 10 am to 8 pm. Don’t even get me started on the investor who has only ever called it 10to9 as a "joke". Very funny.
The video below is my cathartic letting off of some, but not all, of the misinterpretations I’ve encountered. I can’t express how much this video resonated with our customer-focused teams, it seems that it isn’t just me that’s looking forward to saving time by saying Sign In Scheduling!
In business, names are not just names. They're the verbal clothes a company wears in public. Our initial brand name, while being a lighthearted and symbolic representation of our mission, took time to understand and decipher. We found ourselves spending time and energy trying to explain our brand, which ironically exists in the first place to save our time!
So, we’ve learned our lesson and it is time for a new chapter. It’s time to bid farewell to the cryptic 10to8 and extend a warm welcome to Sign In Scheduling.
Our new name mirrors the clarity and functionality of our scheduling software but also fits into our comprehensive family of Visitor Management platforms, Sign In Solutions — the future of safe visitor management. By integrating 'Sign In Scheduling' into this suite, we're taking a significant leap towards building the workspaces of the future.
So, as we unfurl the banner of Sign In Scheduling, we promise to deliver on our commitment, continuing to strive towards streamlining your administrative tasks. Here's to a future where we save you time without making you think too hard about who you’re talking to!
Ladies and Gentlemen, join us as we leave 10to8 behind and step into the era of Sign In Scheduling, a proud member of the Sign In Solutions family. Rest assured, in our realm, time will always be on your side, and visitor management will be safer and more efficient than ever.
What this means for you as a 10to8 user
No action is required from you. You don’t need to lift a finger whilst we carry on with our transition. We’ll work hard to make sure there’s a seamless transition to our new brand with no interruption to your business’s operations.
We are now proudly part of the Sign In Solutions family of visitor management solutions that minimize your business risk, boost employee engagement and enable you to provide great visitor and client experiences. Sign In Scheduling will be fully integrated with the tools in this digital ecosystem so you can propel your customers’ and visitors’ experiences to new heights. Our Sign In App integration is already live and ready to help you transform your pre-registration and check-in processes.
You will notice our transformation across our entire digital footprint; our website, social media profiles, emails, and other brand assets have changed to represent the Sign In Scheduling brand — We’re keen to hear your thoughts!
Your 10to8-branded account won’t change right away unless you want it to. Though you can now opt in to enable the shiny new Sign In Scheduling look. It won’t change any functionality of the product. Get in touch if you would like to have this new theme enabled.
Your booking pages won’t move over to a new domain either at this time. They’ll sit comfortably on 10to8.com and your customers will be able to access it as usual. Here’s this support article to give you even more detail about the rebrand and our no-business-impact approach to it.
So the only change for you right now is that when your customers and colleagues ask about what’s the name of the amazing scheduling tool you use, you’ll tell them it's Sign In Scheduling (formerly 10to8).
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